I have a new favorite thing to do. When I flip through my planner and see any upcoming birthdays/happy occasions coming up, I instantly make a note to browse Etsy for a card instead of adding it to my on-going shopping list. I love cards, I love brick and mortar stationary shops–as well as the card aisle at Target–but I have only found (and received!) truly unique cards from Etsy sellers.
Hey Y’all Postcard — I recently sent these to 5 different bloggers all around the world.
I Adore You – Shelton gave me this card for Valentine’s Day. I loved the die cut heart. #littlethings
Steel Petal Press — If you love letterpress and paper that feels great, visit this shop immediately.
Mad Men — I got this card for Shelton’s birthday (along with other MM themed things). Big hit!
I think Etsy has a leg up on the competition for a few reasons. The shops are smaller and normally only ran by one person. This means that the design process is infinitely shorter than if there was a whole chain of people who had to approve artwork and messaging. When you think about it, bigger card companies have to limit what they put out design-wise because no doubt it takes a while for a designer’s idea to make it to your local Hallmark store. Also – even though there are very funny cards out there, there are just some topics that American Greetings isn’t going to reference. Like this card from StrangerDays that’s meant to go to your favorite ex-boyfriend. Or any use of the F word. Or this.
If you’re like me and appreciate things that feel real (I mean, come on, who doesn’t?), then you need to stop buying cards from The Man and start supporting handmade goods.
Yup. I said it.
Plan a little more ahead. Don’t buy a card at the last minute. When thinking of your gift-giving budget ($20? $50?) factor in a little less for the gift itself and a little more for the card. Find something specific. It doesn’t take long to think of an inside joke, or their favorite show, and then find a well-designed card from an Etsy seller who has hit your figurative nail on the head.
Just try it.